Hi, I’m Robert,
shaping the future
of brand experiences

functional · emotional · sustainable

—

Call me ↗︎
Connect on Linkedin ↗︎

My services​

From spark to sustainable impact across your organisation

Spark · Strategy

Innovation:
aligned with
your vision
and strategy →

Brand & Experience Strategy · Innovation Formats · Design Sprints · UX Evaluation & Benchmarking · Trend Scouting & Insight Research ·

Fire · Implementation

Experiences:
impactful
digital
solutions →

Branding & Visual Identity · Product & Experience Design · Websites, Apps & Webshops · Marketing & Content Creation ·

Wind · Change activation

Empowerment:
teams,
organisations,
and systems →

Innovation Coaching & Culture Design · Change Communication · Measuring & Scaling Impact · Systems, Rituals, Processes & Tools ·

Featured projects

minus hairline 1px

Payback— From static screens to contextual journeys. Elevating user experience and business through a personalised timeline.

Creative Direction · Strategic Consulting · UX Leadership Platforms: iOS, Android, Windows Phone, WatchOS —

We reimagined the PAYBACK app experience across platforms:

  • Built user-centric features in agile cycles
  • Validated with research and testing
  • Introduced adaptive timelines for real-time personalisation
  • Managed a complex content matrix behind the scenes
  • 2000+ contextual use-cases

Result: 11.8 million downloads and top ratings:
iOS 4.6 ★ · Android 4.3 ★

Get in touch ↗︎
Show me more cases →

WPP —
WPPED Cream, showcasing Crème de la Crème branded experiences to boost brand awareness.

Creative Direction, Branded Interactions, iOS
—

Exceeding user expectations with a fun and functional interface. An impactful new iPad app featuring a circular design that mirrors the process of whipping cream—perfectly translating the brand’s essence into a digital branded experience.​ Delivering joy of use, usability, and engagement.

Let's build together ↗︎
Show me more cases →

Noah*s Ocean —
Sustainable premium beachwear.
Designed in Switzerland.
Handmade with love in Portugal.

Creative Direction, Brand- & Venture-Building, Fashion Design, Marketing, Webshop, Shopify
—

Noah*s Ocean was a fun project bringing the idea of real sustainable beachwear to life. For daddy and son. For this I launched everything from scratch. Logo, beachwear, webshop, sales-stand, selling brochure, and more. If you also want to build a webshop or venture, no matter if online or offline, get in touch!

I want to build a webshop ↗︎
noahsocean.ch ↗︎
Show me more cases →

Happy clients and projects

0 +
minus hairline 1px
Across industries. B2B to B2C.
With Fortune 500 companies, startups, and scale-ups.

Banking · Finance · Wealth Management · Family Offices · Fintech · Automotive · Mobility · E-commerce · Luxury · Retail · Consumer Goods · Travel · Tourism · Public Services · Energy · Utilities · Environment · Industrials · Manufacturing · Media · Entertainment · Telecommunications · Consultancies · Professional Services

Have a project in mind? Let's start with a coffee ☕️
Call me ↗︎
Connect on Linkedin ↗︎
Send mail ↗︎

As creative strategist I am blending
head, heart & motion

Business Mindset.

Designer at heart.

Hands-on spirit.

Don’t just take my word for it​

minus hairline 1px
With an uncompromising customer focus, Robert translates needs into design‑driven solutions – with plenty of heart and impressive drive.
Lennart LohrischSenior Partner Roland Berger
Lennart Lohrisch
Customer‑ and results‑focused, agile, highly professional, refreshing – methodical, client‑ and context‑oriented. Simply top.
Priscilla LeimgruberMD Primeo Energie
Priscilla Leimgruber
Robert helped us launch a Design Thinking Masterclass for our Spielfeld Academy tailored to beginners, professionals, and experts alike.
Anna Ohlsen-MangoldMD Spielfeld Digital Hub
Anna Ohlsen-Mangold

FAQ

minus hairline 1px
Kreativfritze is a consulting company specializing in Human Innovation, Strategic Design Thinking, Human Centered Design, and value-driven transformation. We help companies turn ideas into impact – always focusing on people. As a creative strategist I am blending head, heart, and motion.
Kreativfritze offers services in
  • Strategy development & Innovation (Spark)
  • Implementation of impactful digital services and experiences (Fire), and
  • Change activation: Empowerment of teams, organisations, and systems(Wind).

This includes trend scouting, human-centered design, brand development, cultural transformation, and more.​

Kreativfritze is ideal for companies seeking innovative solutions, wanting to actively shape change, and putting people at the center of their strategies.

Strategic Design Thinking is an approach that combines creative problem-solving with strategic thinking. It helps tackle complex challenges by focusing on the needs of users. Within a short period of time companies are empowered to validate their ideas against real users, saving time and preventing sunk cost. 

Human-Centered Design (HCD) by DIN ISO 9241-210 is an approach that places people at the center of the design process. It focuses on developing solutions tailored to real user needs.It can be perfectly leveraged for designing digital solutions, such as websites, apps and the respective services — no matter if internal or external users. 
I’ve integrated the best methodologies, drawing inspiration from IDEO, Human-Centered Design according to DIN ISO 9241-210, IBM Design Thinking, HPI d.school, and Lean Startup. This fusion ensures rapid results in both: strategy and implementation
We combine design thinking with strategic analysis to develop customized innovation strategies. This includes interactive workshops, trend analysis, and human-centered insights.
We support companies in successfully managing change processes – from strategy development to cultural anchoring. People are always at the heart of transformation.
Simply call me, send me a mail, or add me on LinkedIn. I offer non-binding initial consultations to understand your challenges and develop suitable solutions together.
Innovation tailored to your needs:

Yes, we offer inspiring keynotes, interactive workshops, and innovation formats tailored to the specific needs of companies and organizations. 

We provide tailored solutions for every challenge, no matter if you want to envision, explore and validate new possibilities or boost your existing landscape and services.

Innovation = ideas × implementation! We ensure that insights & ideas are in the sweet spot of human needs, market dynamics, innovative technology and mega trends. Innovation is not come crazy post-it dance.

Yearly inspiration study
Discover the latest trends in just 30 minutes! I distill insights from my trend scouting and research into engaging stories that explore consumer behavior, emerging technologies, and business impact. Ready for a fun and insightful session? Let’s connect! 🍿✨