Spark: First ignition

Innovation aligned with your vision & strategy

Brand & Experience Strategy

I help define what your brand stands for, and where it’s going. Clear positioning, strong narratives and actionable direction for your next chapter.

  • Brand Positioning
  • Narrative Design
  • Digital Roadmaps
  • Value Proposition
Innovation Formats & Design Sprints

I design and facilitate formats that generate momentum, and results. From Design Thinking to Design Sprints, I help teams go from stuck to sparked.

  • Design Thinking Workshops
  • Design Sprints
  • Strategy Sprints
  • Ideation Labs
UX-Evaluation & Benchmarking​

How good are touchpoints or services? I analyse experiences across channels and identify where things flow, and where they don’t. My benchmarking framework includes metrics like HEARTS to connect usability with emotional impact.

  • UX Benchmarking
  • Usability Reviews
  • Service Audits
  • HEARTS Framework Analysis
Trend Scouting & Insight Research

I explore what people need – and what’s coming next. With human-centered research and strategic foresight, I uncover patterns that lead to relevant innovation. Resulting in a yearly study. This year, it’s called: “Expressive DesAIn: A Human Compass in Times of Artificial Acceleration”

  • Customer Insights
  • Ethnographic Research
  • Foresight Frameworks
  • Digital Inspiration Study Keynote

Running Innovation with a Spark —
Innovation = Ideation × Implementation²

  • Strategic Design Thinking
  • Google Design Sprints
  • User-Centered-Design-Process (UCD) according to DIN-ISO
  • Design Consulting

I deliver tailored solutions for every challenge, whether you’re looking to envision, explore, and validate new possibilities or boost your existing landscape and services. I ensure that insights and ideas hit the sweet spot where human needs, market dynamics, innovative technology, and mega trends converge. Innovation isn’t just about a wild post-it dance — it’s about creating meaningful change.​

My Digital Inspiration Keynote —
Popcorn Mode on

Staying ahead of the wave with my inspiration session

30 minutes of trend stories exploring consumer behavior, emerging technology, and business impact. Get in touch—it’s fun and insightful! 🍿🎉​

Design & Usability
Evaluation & Benchmarking —

How good are single touchpoints?

Evaluating usability and other factors, also benchmarked against best practices. Methodology inspired by Google.
 Adapted by Robert Fritze, Kreativfritze. Blending the best of:
  • Fraunhofer
  • Nielsen Norman
  • Google
  • and own thoughts