16+
Years of management experience
About
My happy place? Human Innovation.
100+
Successful digital services & customer experiences
25
Largest team I have led
100%
Curiosity for unknown territory
As a creative strategist, I combine Head, Heart & Motion
- Business Mindset.
- Designer at heart.
- Hands-on spirit.
kreativfritze
Where creativity speaks business
Annual inspiration and trend study
always in front of the wave
Technology, user behavior, and business impact—all condensed into a concise presentation. Title: 2025+: Expressive Design (no typo). Curious? Let’s talk.
Award-winning digital experiences
excellent
I have built and led teams that have received awards, including Best of Swiss Apps, the Swiss ICT Digital Economy Award, Apple, and more.
HPI certified Strategic Design Thinking Leader
Innovation & Collaboration
Facilitator for innovation formats
Moderator and
Speaker for various events
Where creativity speaks business and ideas meet implementation
Creative Strategist
I’m familiar with both worlds: agencies and consulting firms. Today, I combine the best of both worlds. In all my roles, I have
strategically driven innovation
implemented new ideas or further developed existing frameworks
And embedded change for the long term
Lecturer and teaching activities
Share. Inspire. Activate.
Teaching at universities: Innovation, UX, CX Management, CAS in Customer Behavior & Psychology at HWZ
Designing curricula and lectures: e.g., Strategic Design Thinking Masterclass for the Spielfeld Academy – from conception to implementation
For the next generation
Entrepreneurship × Sustainability × Fashion
In addition to my work with clients in the fashion and luxury industries, I have built a sustainable fashion brand from the ground up. It has been one of my most rewarding journeys, offering deep insights into the entire value chain and the industry.