Strategic Design Thinking
Spark
Stay one step ahead with my inspiration sessions.
30 minutes of trend stories about consumer behavior, new technologies and business impact. Entertaining, relevant - and yes, fun! 🍿✨
Usability evaluation and benchmarking
How good are individual touchpoints? Functionality and joy of use. Compared with best practices.
Design Thinking × AI = Desain Thinking
User-centricity meets artificial intelligence. Validation and implementation on steroids in the AI Studio: Desain Thinking
Desain Thinking: "What do users really want" meets implementation on steroids
Learn more01.
Brand experience strategy
We define what your brand stands for and where it is going. Clear positioning, strong narratives and concrete steps for your next chapter.
Possible activities
- Brand Positioning
- Narrative Design
- Digital roadmaps
- Value Proposition
02.
Innovation formats and design sprints
I develop and moderate formats that bring movement and results. No post-it theater, but ideas for implementation.
Possible activities
- AI Studio
- Design Thinking Workshops
- Strategy Sprints
- Ideation Labs
03.
UX evaluation and benchmarking
How well do touchpoints or services work? I analyze across channels and recognize where things flow and where they don't. My own HEARTS framework combines usability with emotional relevance and business impact.
Possible activities
- UX Benchmarking
- Usability Reviews
- Service audits
- HEARTS Framework Analysis
04.
Trend Scouting & Insight Research
I discover what people really need and what comes next. With a radical focus on people and strategic foresight, I find patterns that make innovation relevant.
Possible activities
- Customer Insights
- Ethnographic Research
- Foresight Frameworks
- Digital Inspiration Study as keynote