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User-centricity meets artificial intelligence. Validation and implementation on steroids in the AI Studio: Desain Thinking
Desain Thinking: "What do users really want" meets implementation on steroids
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Empowering people is a key success factor in digital transformation. With the Spielfeld Digital Hub, I have developed a Design Thinking Academy: with sessions for beginners, advanced users and professionals. Topics: Innovation methods, mindset, culture, skills.

Interim: Head of Design, Head of Product, Head of Marketing
01.
Innovation Coaching & Culture Design
I support teams and leaders to build innovation capabilities and create cultures in which change can thrive. From mindset to method, I help anchor transformation in everyday life.
Possible activities
- Coaching and sparring at the academy
- Culture Design
- Innovation principles
- Innovation Playbooks
02.
Change communication
Change only works if people understand it and feel part of it. I develop formats and stories that activate, involve and inspire.
Possible activities
- Change Narrative
- Internal campaigns
- Activation materials
- Onboarding Experiences
03.
Tracking and scaling success
I help organizations measure the impact of their initiatives and scale what works. In doing so, I combine qualitative and quantitative methods.
Possible activities
- Success Metrics
- KPIs & dashboards
- Surveys
- Pulse Checks
04.
Systems, rituals, processes and tools
Sustainable change needs the right systems, not just workshops. I help to integrate design systems, rituals, processes and formats that anchor innovation in the long term.
Possible activities
- Design systems
- Process Definition & Rituals
- Toolkits & formats
- Templates, Blueprints & Assets