We define what your brand stands for and where it is going. Clear positioning, strong narratives and concrete steps for your next chapter.
Possible activities
Brand Positioning
Narrative Design
Digital roadmaps
Value Proposition
02.
Innovation formats and design sprints
I develop and moderate formats that bring movement and results. No post-it theater, but ideas for implementation.
Possible activities
AI Studio
Design Thinking Workshops
Strategy Sprints
Ideation Labs
03.
UX evaluation and benchmarking
How well do touchpoints or services work? I analyze across channels and recognize where things flow and where they don't. My own HEARTS framework combines usability with emotional relevance and business impact.
Possible activities
UX Benchmarking
Usability Reviews
Service audits
HEARTS Framework Analysis
04.
Trend Scouting & Insight Research
I discover what people really need and what comes next. With a radical focus on people and strategic foresight, I find patterns that make innovation relevant.
Possible activities
Customer Insights
Ethnographic Research
Foresight Frameworks
Digital Inspiration Study as keynote
Fire · Implementation
Brand experiences: relevant digital products and services
01.
Branding & visual identity
I help brands to sharpen their voice and translate it into a consistent, distinctive design. From logo to layout: every visual element carries the core idea.
Possible activities
Logo & Identity
Typography & color systems
Visual language
Art Direction
02.
Product & Experience Design
I create intuitive digital products and user experiences: from wireframes to prototypes. The goal: clarity, usability and seamless interaction at every touchpoint.
Possible activities
UX/UI Design
User Journeys
Wireframes
Prototypes
Design systems
03.
Websites Apps & Webshops
I develop digital touchpoints that are fast, flexible and future-proof. Always user-first, SEO-conscious and lovingly crafted. For native apps and large platforms, I work with a network of specialized development partners.
Possible activities
Websites (Webflow, WordPress, Headless)
Webshops (Shopify, Shopware)
Front-end design
App UI
04.
Marketing & Content Creation
I develop content and campaigns that bring brands to life and connect them. Always story-driven, always a perfect fit: from key visuals to micro-copy.
Possible activities
Landing pages
Campaign assets
Social media content
Icons, photos, videos
Visual storytelling
Wind · Change
Empowerment: for teams, organizations and systems
01.
Innovation Coaching & Culture Design
I support teams and leaders to build innovation capabilities and create cultures in which change can thrive. From mindset to method, I help anchor transformation in everyday life.
Possible activities
Coaching and sparring at the academy
Culture Design
Innovation principles
Innovation Playbooks
02.
Change communication
Change only works if people understand it and feel part of it. I develop formats and stories that activate, involve and inspire.
Possible activities
Change Narrative
Internal campaigns
Activation materials
Onboarding Experiences
03.
Tracking and scaling success
I help organizations measure the impact of their initiatives and scale what works. In doing so, I combine qualitative and quantitative methods.
Possible activities
Success Metrics
KPIs & dashboards
Surveys
Pulse Checks
04.
Systems, rituals, processes and tools
Sustainable change needs the right systems, not just workshops. I help to integrate design systems, rituals, processes and formats that anchor innovation in the long term.
Possible activities
Design systems
Process Definition & Rituals
Toolkits & formats
Templates, Blueprints & Assets
Project in mind?
Let's start with a coffee! ☕
Simply write a WhatsApp or connect on LinkedIn. I offer non-binding initial consultations.