Offering

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Spark · Strategy

Innovation: in line with vision and strategy

01.

Brand experience strategy

We define what your brand stands for and where it is going. Clear positioning, strong narratives and concrete steps for your next chapter.

Possible activities

  • Brand Positioning
  • Narrative Design
  • Digital roadmaps
  • Value Proposition

02.

Innovation formats and design sprints

I develop and moderate formats that bring movement and results. No post-it theater, but ideas for implementation.

Possible activities

  • AI Studio
  • Design Thinking Workshops
  • Strategy Sprints
  • Ideation Labs

03.

UX evaluation and benchmarking

How well do touchpoints or services work? I analyze across channels and recognize where things flow and where they don't. My own HEARTS framework combines usability with emotional relevance and business impact.

Possible activities

  • UX Benchmarking
  • Usability Reviews
  • Service audits
  • HEARTS Framework Analysis

04.

Trend Scouting & Insight Research

I discover what people really need and what comes next. With a radical focus on people and strategic foresight, I find patterns that make innovation relevant.

Possible activities

  • Customer Insights
  • Ethnographic Research
  • Foresight Frameworks
  • Digital Inspiration Study as keynote
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Fire · Implementation

Brand experiences: relevant digital products and services

01.

Branding & visual identity

I help brands to sharpen their voice and translate it into a consistent, distinctive design. From logo to layout: every visual element carries the core idea.

Possible activities

  • Logo & Identity
  • Typography & color systems
  • Visual language
  • Art Direction

02.

Product & Experience Design

I create intuitive digital products and user experiences: from wireframes to prototypes. The goal: clarity, usability and seamless interaction at every touchpoint.

Possible activities

  • UX/UI Design
  • User Journeys
  • Wireframes
  • Prototypes
  • Design systems

03.

Websites Apps & Webshops

I develop digital touchpoints that are fast, flexible and future-proof. Always user-first, SEO-conscious and lovingly crafted. For native apps and large platforms, I work with a network of specialized development partners.

Possible activities

  • Websites (Webflow, WordPress, Headless)
  • Webshops (Shopify, Shopware)
  • Front-end design
  • App UI

04.

Marketing & Content Creation

I develop content and campaigns that bring brands to life and connect them. Always story-driven, always a perfect fit: from key visuals to micro-copy.

Possible activities

  • Landing pages
  • Campaign assets
  • Social media content
  • Icons, photos, videos
  • Visual storytelling
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Wind · Change

Empowerment: for teams, organizations and systems

01.

Innovation Coaching & Culture Design

I support teams and leaders to build innovation capabilities and create cultures in which change can thrive. From mindset to method, I help anchor transformation in everyday life.

Possible activities

  • Coaching and sparring at the academy
  • Culture Design
  • Innovation principles
  • Innovation Playbooks

02.

Change communication

Change only works if people understand it and feel part of it. I develop formats and stories that activate, involve and inspire.

Possible activities

  • Change Narrative
  • Internal campaigns
  • Activation materials
  • Onboarding Experiences

03.

Tracking and scaling success

I help organizations measure the impact of their initiatives and scale what works. In doing so, I combine qualitative and quantitative methods.

Possible activities

  • Success Metrics
  • KPIs & dashboards
  • Surveys
  • Pulse Checks

04.

Systems, rituals, processes and tools

Sustainable change needs the right systems, not just workshops. I help to integrate design systems, rituals, processes and formats that anchor innovation in the long term.

Possible activities

  • Design systems
  • Process Definition & Rituals
  • Toolkits & formats
  • Templates, Blueprints & Assets