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Spark · Strategy

Innovation: in line with vision and strategy

Our Program

01.

Brand experience strategy

We define what your brand stands for and where it is going. Clear positioning, strong narratives and concrete steps for your next chapter.

Possible activities

  • Brand Positioning
  • Narrative Design
  • Digital roadmaps
  • Value Proposition

02.

Innovation formats and design sprints

I develop and moderate formats that bring movement and results. No post-it theater, but ideas for implementation.

Possible activities

  • AI Studio
  • Design Thinking Workshops
  • Strategy Sprints
  • Ideation Labs

03.

UX evaluation and benchmarking

How well do touchpoints or services work? I analyze across channels and recognize where things flow and where they don't. My own HEARTS framework combines usability with emotional relevance and business impact.

Possible activities

  • UX Benchmarking
  • Usability Reviews
  • Service audits
  • HEARTS Framework Analysis

04.

Trend Scouting & Insight Research

I discover what people really need and what comes next. With a radical focus on people and strategic foresight, I find patterns that make innovation relevant.

Possible activities

  • Customer Insights
  • Ethnographic Research
  • Foresight Frameworks
  • Digital Inspiration Study as keynote